Questions On Evaluating A Customer Profile Essay - 863 Words

Exam 1 Questions 1. You have been charged with determing how to attract more customer to your project client. Describe the Marekting Research steps (8) you would take to (based on Exhibit 3.2, Not 3.1). Make sure you answer in the specific context of your project. A. Identification of the Problem and the Staement of the Research Objectives a. Client had indicated that customer traffic is low. b. Our objectives are to determine wheater the reason behind the low customer traffic is due to location,lack of brand awareness, prices or competition. c. Our hypothesis is that if there is an increased awareness of the client’s location and brand, then our client will attract more customers. B. Creation of the Research Design a. There are two possibile research designs: descriptive or casual research studies. b. Our goals involve building a customer profile, describing the population and confirming theories and so we will use descriptive research studies. C. Choosing a Research Method a. We will be using a survey in order to obtain opinions and attitudes about our client’s products and locations. We will also collect information regarding customer demographics. D. Sampling Procedure a. We will conduct our survey with probability sampling size of 100. E. Collecting the Data a. Our client will give out a paper and pen survey with no interviewer present. F. Data Collection a. Probability sampling will be conducted in our survey. G. Analysis of the Data a. Data will be input,Show MoreRelatedDifferent Styles Of Leadership Quality Company Culture865 Words   |  4 Pagescompany culture determines how employees and customers perceive the company, client treatment and how the company should react to various changes in the environment. An organizational culture is a mirror of the company leadership. Different styles of leadership ensure maintenance of various corporation cultures. The climate within an organization determines a company’s financial performance. 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